Why Paid Advertising ?
First thing people think of when they hear of paid advertising is Google Adwords. And that’s great, as we've seen businesses have tremendous results going this route. Your success will be based on your research, from keyword research to budget spending research, to having an awesome landing page. The best feeling is when you start your campaign and see visitors are actually coming to your site.
Paid ads services are properly defined as the airing of campaign messages and even advertisements. This is done by purchasing space in media outlets. These media outlets can be television, radio stations, magazines, radio stations, billboards, and, of course, websites. The purpose of having paid ads is to have your ad reach a much larger audience, as well as change the way people look at your advertisement and business. There are many options that you will find in paid ads services, but they’re not all the same. Here are several options and some information about each one.
Google AdWords: Google’s ads show you particular ads that they put into certain categories. They display ads based on many factors. Some of these factors include the types of websites you have visited, the mobile apps you have on a device, your browsing activity, the cookies on your browser other websites or apps that you have visited that deal with other businesses that may advertise with Google, any activity or information that you may have on your Google account, and any prior interactions with advertising services or Google's ads. There are some good statistics on Google AdWords:
- The global net ad revenue that Google shared for 2015 was at 30%
- The clickthrough rate, for mobile search ads on Google within the first position, was at 27.7%.
- In the US, Google's share of paid search ad spend was at 82%
- The net search ad revenue in 2014 for Google was $38.42 billion
Bing Ads: Bing can help companies reach a new group of customers that are deemed to be high quality and it can also help those businesses increase a return on the money they spend on advertising. According to Bing, Bing Ads will help execute marketing strategies to get better results for the company being advertised. Here are some statistics for Bing Ads:
- Every Bing ad buy can reach about 162 million searchers, which comes to just about 30% of total search engine shares. This breaks down to six billion searches a month.
- Bing has taken over about 5% of Google's search share.
- Bing had a 12% increase in advertising revenue, according to their reports.
- Bing will show more ads at the very top of the page than most of the searches you will find on Google.
Facebook Ads: Facebook is one of the most influential websites out right now. There is no disputing that. With so many users visiting the site on a daily basis, it's no wonder people choose to advertise for their company on Facebook. When you advertise on Facebook, you have the possibility of reaching a much larger audience start advertising on Facebook
Twitter Ads: Twitter has changed the game. There is no place like it on the internet for breaking news, so it’s no wonder millions flock to the site on an hourly basis. So it’s obvious that it is a great place for you to advertise your business.
Yahoo Ads: Yahoo also gives businesses the chance to show off their ads. Yahoo uses an innovative suite of advertising solutions backed by
technology, and content that will help businesses meet the marketing objectives they may have. Yahoo claims to work closely with anyone that chooses to have their content advertised on their site, so they can find the right marketing strategy for the company and be able to provide real results. They realize that not every company has the same vision, so they make sure they individualize everything for every company, so the desired results are achieved.
All in all, these are some of the top places that you can go to advertise your business on the web. What is important to look at before you place your ad services with these companies is the demographic you want to reach. Once you do that, you need to make sure you choose the right time to place your ads services with any of these companies. Timing is crucial and should be of utmost importance, especially if your business is seasonal.
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Why do you need Google AdWords if you already have great SEO?
Google AdWords helps you bring in real-time customers who will make a purchase and will hopefully return to your site again and again. PPC (Pay-Per-Click) is different to SEO, because as well as focusing on great content, the position your ad will place in search results relies on your bid, budget, and website landing page. A combination of bids and relevant content will make your ads soar to the top of the search pages. AdWords is also much different from SEO because it tells you what you can do to improve and how best to optimize your budget. We have created many successful AdWords campaigns to suit a variety of budgets and needs.
Your budget – Vital for any AdWords campaign, but it doesn’t mean the more you spend, the more you get back. That’s where we can help – we can optimize your campaigns and help you run your AdWords account smoothly, so you don’t overspend and not receive tangible conversions.
Your target audience – You can target at any time of day, specific days, or in any location. Do you know that customers in New York love visiting your site during mornings to purchase your products? We can set your ads to just display in the AM, in New York, or all over the world at any time.
Your website content – If you want to create ads for a new bakery in town, for example, but your website only sells coffee, Google is going to see that as a big red flag. We can look at your content and optimize keywords and ads to ensure that what your potential customer sees on Google, they also see on your site.
Your account – At MarkeTop you don’t just get set-up with AdWords and be expected to know the ins-and-outs right away, we will communicate with you and tell you how your account is going – from how we handle data, to how your data and website are performing.
We leave no stone unturned when it comes to PPC and we take careful consideration for each and every client to deliver a package that suits you.
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