By 2014, there were already one billion websites on the net, so it’s fair to say people know what a website is, and just how important it is to a business owner. We like to call websites the face of a company.
Back in the day, phone books just had a business name with a phone number. Nowadays, people will visit your website and if your site is not appealing, you have just lost a potential client. At MarkeTop, we want to focus on websites that convert, meaning a visitor will land on your site, be immediately hooked, read your content, and then call or submit a form right away. That’s conversion. Just like anyone else, when you visit a website and you don’t like it, you leave. Don’t let that happen to your business. We’re here to help.
In the virtual environment, your website is the heart of your business. In fact, many website owners think of their website as their “virtual real estate.” In other words, it is your business’s home on the web. Your front door is the link people click on to get to your site and your back door is your backlinks.
Yeah, we know. We’ve carried that metaphor far enough, but you get the picture.
And since your website is your home in the sky to transact business, you cannot entrust it to just anyone. You need to hold the web design company up to standards that you hold as important so that you are letting the technology work for you, rather than against you.
How to Choose a Web Design Platform & Web Hosting
When it comes to choosing the best web hosting and design platform, you should take a look at their specifications and see if they have the features you need. The ability to include multimedia on your site, such as video and podcasting, has become an integral part of the marketing process. So you need to make sure your hosting company allows for this.
Don’t just choose any web design company or web hosting solution for something as important as your home in the sky. Below are some of the criteria that you should look for when choosing a web design and hosting solution:
- Choose a hosting plan that allows you to expand your website and grow your business. As we’ve alluded to before, for all practical purposes, your website IS your business online. So you should leave the door open to changes and find a solution that will let you grow and adapt as your business’ needs change. At MarkeTop we help you choose from several hosting plan options.
- Make it talk. Video is responsible for over 65% of sales on the internet, according to a recent poll in which people revealed they purchased a product immediately after viewing a marketing video on the product. Make sure your web designer takes this into consideration and that your hosting plan allows for ample storage and speed to house your videos.
- Focus on customer engagement. The key to increased sales and revenue that you generate from your page is directly related to the level of customer engagement that you are able to create. Your web designer should keep this in mind and create a site that is highly interactive and uses gamification techniques and other strategies to increase your level of engagement. With our LiveChat services we have increased by 30% more leads to our clients that we built a website with a live chat widget integrated with it.
- Social media is a big part of the engagement that you want to create on your site and it should be a primary objective of the web design firm you choose, as well as an integral part of your overall marketing plan.