If there are any absolute truths in digital marketing, it's that things never stay the same for long. What was true just a year or two ago isn't true today, and the marketing motivations that currently drive professionals around the world are likely to be a little different a year from now. If you want to stay current in 2016, here are 10 marketing trends you need to know about.
- Mobile Still Reigns
Mobile has been growing for years, and the rise hasn't stopped. Two thirds of Americans own smartphones, and many of them access the web exclusively. If you're not prioritizing mobile now, it's time to start.
- Social Media Is Mainstream
Facebook passed 1 billion users in 2015, and this number is still on the rise. With nearly 70% of adults active on at least one social media platform, there's no better way to put your name out there, especially with promoted and targeted ads.
- Video Is on the Rise
Catchy, attractive, and easy to consume, video is popular for a reason. Shared 1200% morethan words and images combined, consumers are loving catchy, clever video marketing on YouTube and across countless social platforms.
- Messaging Made Instant
Instant messaging has long been a standby for personal use, but it's a plus for business, too. Great for making immediate contact with customers, apps like Facebook Messanger can propel your social presence forward in new and dynamic ways.
- Great Content Is Paramount
If you thought the days of high quality content were fading, think again. 90% of customers still think content is very valuable and it costs 62% less than traditional marketing methods, offering an affordable way to attract attention.
- Location, Location, Location
Small businesses can advertise all day and all night, but unless local customers are seeing ads, the time you devote to marketing is time wasted. In 2016, local marketing is on the rise of a reason, targeting the right audience in the right ways.
- Personal Approaches Matter
Everyone wants to feel special. When marketing can be harnessed in a personalized way, customers are much more likely to respond. Rather than focusing solely on keywords, companies are taking things in a far more personal direction.
- Stay Exclusive
Apps like Snapchat have depicted the value in temporary, exclusive, and ephemeral content, and companies have noticed this. By gifting followers with unique but brief perks, marketers are able to keep consumers on their toes.
- Streamlined Automation
Why do it yourself when you don't have to? In order to maximize productivity, keep costs low, and streamline processes, more and more marketing teams are embracing automation in favor of traditional methods.
- Buying Made Easy
Consumers in today's day and age are looking for fast and easy. As such, companies are looking for the best way to promote rapid purchases and across Pinterest, Twitter, and now Google, Buy buttons seem to be doing the trick.
Staying on top of social media trends may take some effort, but with help from MarkeTop, it's easier than ever. What do you think has been the most influential trend of 2016 so far?