The number of people who are actively looking for a mortgage will be small compared to the amount of people online and trying to tell everyone about the service you provide, no matter how good it is, will be a waste of your time and effort. When it comes to advertising your Mortgage Lending company you want to target the people who you know are already looking for a mortgage.
At MarkeTop we are experts in online behavior and we can share this knowledge with you. When a person types ‘mortgage lending’ into a Google search the keywords are recorded, when they click to read a blog about mortgages their visit to that site is recorded and anything else that they do while surfing the web is all ready and waiting for us to analyze.