Billions of people use social media every day, making it the perfect place to market your business. Unfortunately, most other business owners know that and have joined the fray by using social media PPC platforms.

As a result, getting your brand noticed by the right people at the right time requires some intentional effort. The following tips will help you make social media ads that stick out and get your message seen and heard on the most popular social media platforms.

Set goals

A little bit of planning can go a long way toward advertising success. Begin by identifying the market that you want to reach and establishing your goals. When you know what you’re trying to achieve, you can take a methodical, structured approach to social media advertising that will deliver superior ROI to random ad placement. Having a presence on social platforms is vital if you want to maximize the visibility of your brand.

Get creative

You have to follow the rules set by each particular advertising platform, but you don’t have to let that fact stifle your creativity. Think outside the box and give the text and images in your ads a unique look that differentiates you from your competitors. There are many creative ways to use social media to push your brand and image, and you will need to find the one that works best for you.

Add value

When your ads connect people to content that educates, entertains, and informs, you’ll add credibility to your brand and encourage social sharing.  In other words, your content matters. As we say, content is king when it comes to SEO; so if you hand over your marketing over to

Use the right tools

Social networks have tools available that help you determine the quality of your advertisements. For example, Facebook has a “Relevance Score” that can help you make sure that your ads will get the exposure they deserve. Similarly, Twitter has a “Quality Adjusted Bid” feature that can reduce your advertising costs.

Target audiences

When you use social networks to advertise, you gain access to administrative tools that let you precisely define who sees your ad and when they see it. This means that you can substantially reduce waste versus traditional advertisements that indiscriminately reach large audiences.

Stay consistent

Success depends on consistency. In other words, you can’t expect a one-time ad buy to propel your firm to lasting success. When you consistently advertise, you maximize audience coverage and even start building brand recognition via repeated exposure.

Now that you have some ideas for getting the social media influence you deserve to get to work. After gaining experience with your platforms of choice, you ’ll probably discover even more ways to maximize your ROI.