account base marketing

Account Based Marketing: What Do You Know About It?

  Over the past few weeks we’ve discussed, in detail, various burgeoning trends and methods used in marketing but this week we are focusing on account based marketing; a marketing technique that marries different facets of what we’ve learned, and is used primarily on a grander scale.    Account based marketing requires account representatives and…

identity resolution

What Do You Know About Identity Resolution

  Our identity is singular, meaning there is only one of us; everything about each and every one of us is unique, and organizations are finally beginning to see the importance in recognizing those differences. Identity resolution involves the creation of single profiles through the collection of varying data points including browser behavior, transactions completed,…