On March 22nd the stay home order came into effect for New York City. Since early March our hospitals have been filled with individuals suffering from an illness with no cure, no treatment plan, no information at all. We were all told to stay home to stay safe. We’ve created makeshift home offices, some…
Over the past few weeks we’ve discussed, in detail, various burgeoning trends and methods used in marketing but this week we are focusing on account based marketing; a marketing technique that marries different facets of what we’ve learned, and is used primarily on a grander scale. Account based marketing requires account representatives and…
The age of information is now and data is at our fingertips; so how exactly are we using it? Data marketing is the use of customer information to bolster brand communications and strength marketing techniques. Data is accumulated and sorted to provide customer data that can predict behavior, notice trends and patterns, and provide…
Our identity is singular, meaning there is only one of us; everything about each and every one of us is unique, and organizations are finally beginning to see the importance in recognizing those differences. Identity resolution involves the creation of single profiles through the collection of varying data points including browser behavior, transactions completed,…