What is Search Engine Optimization?
If you landed on our site without directly typing our URL, you may have searched for a specific keyword. So that's mainly the point of Search Engine Optimization (SEO) - the visitor searches for a keyword, your company is found for that keyword, the visitor clicks on your website, and he gets to know your company and services. SEO is the best way to get found through keywords that people search for. It's a whole world of factors to consider when dealing with SEO, but you start off with a website and then optimize that website using Google Best Practices. Google has published over 200 factors for your website, factors that should be kept in mind in order to be found for a keyword you want to rank for.
Search Engine Optimization (SEO) uses keyword phrases and word relevancy to rank a website in search engines such as Google, Bing, and Yahoo. SEO service providers will utilize the practice and requirements set by these search engines to put your website in higher rank to increase the number of visits to your site. Hiring MarkeTop for SEO services will make your site rank better and considerably improve your online visibility through organic searches.
With the increase of internet usage and online marketing effectiveness, it's important to incorporate productive and efficient SEO strategy for your business. There are several services offered by SEO firms to help boost your ranking in the popular search engines. We will guide you through the entire process with our professional expertise to ensure that your website benefits from effective SEO usage.
Our services include:
Coming up with an efficient and productive blog
This is the first step in having a working SEO strategy. We will start by identifying your target business audience. We can also look out for other marketers, potentially marketers in social media, and link sources from other blogs or websites that write or sell information based on the products and services you are using.
Creating high-quality content
A captivating content strategy is one of the most important features of a website. Content is king, and you must create posts that are interesting and insightful for your target audience to read and share. The creation of content should involve the description of what you are selling or the services you are offering. It is advisable to ensure that the content does not concentrate on marketing, but rather it be editorial, meaning that the content provides insightful features and real facts about your products or services. Also, make sure your content is regularly updated, and the site or blog visitors' comments or queries are quickly and consistently responded to
Creating relevant keyword phrases
You may consider consulting with our experts at MarkeTop for more information regarding the issue of keyword research. We can recommend the use of various tools such as Google Keyword Planner or Long Tail Pro, and research to find the appropriate keyword that is not very competitive and relatively easy to rank for.
Ensuring content optimization
We will optimize your content as required. It is important to note that search engines look for overall context, semantic markups, and synonym keywords. We will work tirelessly to integrate your keyword in the right manner to enable its better utilization. It may surprise you to know that one 3000-word blog on your site, with the correct markups and tools, can rank higher than your actual homepage.
Use of WordPress Plugins
For those whose websites are built on WordPress, it is important you know which plugins are necessary for your site. W3 Total Cache can be used to remove inappropriate comments by site visitors. NextScripts Auto Poster is also a good plugin, one which you can use in pushing updates to 26 social networks. There are many more plugins that can help to optimize every avenue of your website.
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By building backlinks, you are increasing the chances of getting more marketing activities for your website at a much lower cost. There are various types of links you should consider and they include powerful contextual links from other blogs and websites. You can build links from blog comments, can do internal linking within your website, and link from niche forums. You can also add a social link, such as Facebook or Google+.
SEO marketing is more affordable compared to other forms of marketing, such as paid advertising or social media marketing. Lots of searches are carried out in search engines, thus investing in SEO services will bring more potential customers to your website.
It's an upward trend
SEO isn’t going anywhere. Considering the tremendous way search engine companies are growing, in fact, it will be more prevalent than ever in the future.
Mobile searches and search optimization on local levels
More and more people are conducting searches and even making purchases by using mobile devices. That much we know to be true, since our generation simply cannot put our mobile phones down. The lower cost of accessing the internet is also contributing to this trend. It is imperative for every business owner to utilize SEO Best Practices to optimize their site for mobile browsing, as your site needs to load quickly and correctly. Additionally, if your service or product is local, you need to found on local directories and on local searches.
Your competitors are not sleeping
Fighting for the top ranking positions is perhaps the most ultra-competitive form of online marketing. It is, therefore, important to stay afloat and focus on improving your SEO, to ensure your competitors do not overtake you and make you lose customers unnecessarily.
So why MarkeTop?
A strong SEO campaign can bring you more money. That’s the end game here.
If you have a business venture, whether you are a dentist, carpenter, or anything else, and are seeking to have a powerful online presence, let’s work together. More traffic to your business and website can mean a higher return on investment, in the short term and long term. Give us a call and let us give you a free consultation.
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